Are You an Ideal Fit for Digital Marketing & What It Does?

How do you know one way or the other?

What does it mean if you are, or aren’t?

How important is it to know before you hire a web developer or SEO expert or graphic artist to make a logo for your business idea?

Benefits of Digital Marketing

Well, basically in order to benefit from digital marketing you have to feel fairly informed on just what exactly digital marketing is. This may seem simple at face value, but one of the greatest ironies in the digital marketing industry is that the business owners we could most often help the most, are also the least receptive.

They may not know what digital marketing is or how to define success.

Four Factors to Digital Marketing Success

They may be eternally trapped in one of Dr. Elizabeth Kubler-Ross’s five stages of denial, forever negotiating cheaper prices or ways to tinker on DIY projects until they eventually give up, go bust, or the “business” is acknowledged to be a hobby.

Digital Marketing and Stages of Denial

There are also simply people for whom working with a digital marketer or agency just isn’t a good idea.

Eight Types of Digital Marketing Clients You Do Not Want to Be Like and Why

The better a fit you are for digital marketing the greater the likelihood that you will benefit almost immediately from working with an experienced professional digital marketing specialist.

This translates into being able to achieve several different benefits of digital marketing:

• Being able to reach more customers.
• Being able to reach more customers more often, more regularly.
• It means connecting to any type of client or customer you feel is the best fit for what you do or provide so you don’t waste time with people who could be a good fit but aren’t.
• It means making more money for your business, since you’re able to connect with more customers, more often, do it more often over time, and are also able to reach more targeted types of customers.
• It means more time doing what you really want to do, whether that’s more time with your family and friends, being in nature, or just relaxing, since you’re spending less time on what doesn’t work.
• Ultimately this means accelerating business growth and achieving your dreams.

Not an Ideal Fit?

Now, if you are not a good fit for digital marketing, it means that you could engage in the services of a local web developer, SEO consultant, graphic designer, logo designer, PPC ad person, a Virtual Assistant, work with a “free” DIY template generator service; and do so for years; potentially wasting years of your life and thousands of dollars pursuing something you aren’t empowered to reach.

How You Know

You can usually tell if you’re not an ideal fit for digital marketing if you are still stuck in “DIY mode” where for whatever reasons you want to try to do everything yourself. Also, if you resonate with any of the five stages of denial listed above, digital marketing is not where you should be….yet.

This means that while you’re trying to manage and run the day-to-day operations of your business, on top of managing any type of personal or family life, you are also attempting to take the seemingly separate elements of digital marketing themselves one by one and trying to somehow achieve a professional, agency-level result.

This approach, while attractive to many, never delivers substantive results. The reason for this is that most business owners are not also experts in digital marketing (and able to pull together SEO, web design, website security, content marketing, writing, social media marketing, graphic design, eCommerce, and marketing into a single cohesive whole).

Working with a digital marketing specialist (or digital marketer) empowers you to concentrate on managing and building your business and focus on your family; knowing that a highly-skilled professional is helping you increase profitability in a very organized methodical manner.

Approach and methodology are everything. You can be paying several grand per month in paid advertising (as I’ve seen many do) yet get no leads at all if you’re using a generic template generator for your “website.” It’s the same principal as carrying a bag of sand around town that has a small hole in it. Unless all elements of digital marketing work in unison, the project ultimately has a hole in it through which leads, and money, drip.

The “Quiz”

This “great fit” quiz is certainly nothing more than a quiz for entertainment purposes. It can’t take the place of one or two in-depth adult conversations about the state of your business or startup.

However, if you take it and score more wrong answers than correct answers, and do that very sincerely, not for fun or to test the coding, than it’s probably time to learn more about how digital marketing works and how businesses expand in scope.

So even though it’s meant for fun, it can be used as a “jumping off” point if it’s taken seriously and answered just as seriously.

Most of the questions are very straightforward and probably very obvious to most; but again, if you are earnest in your answers and still rank low in score results, business coaching or mentoring is more feasible than any other step.