Digital Marketing Expert and Author

Blue Sky Value

The term “Blue Sky Value” in business jargon refers to the intangible value of a company or asset that goes beyond its tangible holdings or earnings. This value can include factors such as brand recognition, professional reputation, customer base, potential for future growth, proprietary technology, intellectual property (also called IP), and goodwill. Blue Sky Value represents potential earnings power, possible untapped growth.

In today’s online, interconnected world,  digital marketing for growth-oriented businesses, is that Blue Sky Value.

Being online today is no longer just an option; it’s a necessity for any business looking to thrive in the modern marketplace. It’s a readily-available form or marketing and promotion that can literally be a game-changer and turn failing businesses around within weeks. It’s the edge.

Digital marketing offers unparalleled opportunities to reach and engage with your target audience in ways that traditional marketing simply can’t achieve. From social media platforms to search engines like Google, your potential customers are constantly online, and digital marketing allows you to meet them where they are.

By leveraging digital marketing strategies such as Search Engine Optimization (SEO), social media marketing, email campaigns, and branded content marketing, you can increase awareness, drive website traffic, generate leads, and ultimately boost sales.

Perhaps the most significant advantage of digital marketing is its measurability and adaptability. With the right tools and analytics in place, you can track the performance of your campaigns in real-time, allowing you to make data-driven decisions and optimize your marketing efforts for maximum effectiveness.

Whether you’re a small startup or a large corporation, investing in digital marketing is essential for staying competitive in today’s digital landscape.

It’s not just about staying afloat; it’s about thriving and achieving longevity in your industry.

Your podcast listeners or viewers want actionable, relevant information that can help them achieve their dreams! Interview a digital marketing expert and author who can transform businesses with specialized insight!

 

Topics

Video Conferencing and Webinar Teaching

What are some topics I could discuss on your podcast or virtual summit?

 

Here are just a few sample topics:

 

  • How businesses of any size can effectively use holistic digital marketing to accelerate growth and profits.
  • The “Three C” types of content audiences most business websites need to consider and plan for.
  • What pages should every business website have and why?
  • What is Search Engine Optimization and how does it work? Why does it work that way? What are some approaches for using SEO to gain online traction fast?
  • How did I use a holistic approach to SEO to compete with multi-million dollar corporate digtial agencies and scale my own agency’s growth rapidly?
  • What are unconventional ways businesses can use eCommerce?
  • How can business owners budget for digital marketing easily?
  • What are some examples of instances where you transformed failing businesses into profitable enterprises within just a few weeks?
  • What are the differences between holistic and regular digital marketing?
  • How does digital marketing beat traditional marketing every time?

 

Like a Bolt from the Blue

Suzanne Whang, House Hunters International Host & Author

“I was very happy to consult with David about marketing my books.

Not only did he share a wealth of information and experience, but he took the time to explain why I should focus on one aspect of marketing before another.

I had heard something similar to what he was suggesting, but nobody explained to me WHY this was the best way.

The information he gave was priceless to me because it kept me from wasting a lot of resources and investing in the wrong approach.”

Matt LaBarre, Co-Founder, VTC Films

“David’s input during our coaching call…on how to improve our company SEO, outreach, our content marketing, online presence, ways to build partnerships…was extremely helpful and really showed us how to turn our company website into a 24/7 marketing machine that could generate leads and even build partnerships while we sleep.

David covered multiple ways to grow our business in the short-term and for the long-term that was incredible value to us going forward.”

Adam Sinkus, podcast host

“He was a great guest to have on my show. Really knows his stuff!”

David Gilman, Agency Owner, Cognito

“David’s business coaching helped me to improve my marketing which included developing a five step process, providing relevant case studies, and offering packages.

As a result of working with him, I’ve become more efficient and most importantly have already begun to become more profitable.”

Reza Bakshai, Co-Founder and CEO at Complete Consulting

“I had the pleasure and honor of working with David Somerfleck recently.

His overall knowledge of the digital world, marketing and copywriting was very helpful to us, seeing things from a different angle.

His attention and focus to detail as well as suggesting what things to polish was well articulated and helped our organization out quickly and without fuss!

I would recommend him to anyone that needs help with their business, brand, or online presence.”

Darcy Luoma, Creator of Thoughtfully Fit® | Master Certified Coach & Speaker

“I was a guest on David’s podcast and the entire experience was professional, fun and engaging.

David is a true pro and his passion for helping others is evident in every interaction.

The topic of my story and interview is highly sensitive, and David was compassionate and tactful in our conversation.

It was a pleasure to partner with him and I look forward to learning more from him in the future!”

Nancy Cronk, Business Owner

“David and I have worked alongside one another in social media marketing to help local candidates and campaigns improve their media presence and sharpen their message.

David’s background in Journalism gives him a unique perspective regarding the marketability of images and text that create a lasting impact.”

Alec Wizner, Mediator at Agency for Dispute Resolution - Super Lawyer since 2012

“David has an incredibly broad scope of knowledge which enables him to go way outside the box in assisting clients with their websites.

His integrity is unimpeachable and he’s a joy to work with at every juncture.”

Mark Eckdahl, Software Manager/Sr. Software Engineer

“David is full of energy and ideas for growing businesses.

He helped us to create an app for our online scheduling company to ease integration with website use.

He gave key direction on exactly what steps to take and how to market it, and it has been hugely successful.”

Tan Smyth, Owner, Ruby Moon Investigations

“After careful searching (and a few mistakes made on my own), I called David for help building my website.

I wanted to work with a web designer who would boost my rankings with SEO and understand the workings of my businesses.

Most importantly, I wanted to work with a company that was professional and could tailor my website to make it easy to navigate on mobile devices.

Upon contracting with David, I received all that I had hoped for and much more – and at a reasonable, competitive cost. He offers packages for businesses, education, social networking tied into your web presence, SEO services, web design, and many extra options that the big box sites don’t offer.

Don’t go with a cookie-cutter website and expect to increase your clientele and web presence. Contact David and invest in some of the most effective marketing tools available for your business.”

Shanika Grant, Owner, Images Salon

“David built a website for my salon that really made me look at my business in a different way.

By putting our site at the top of Google, making our phone number more clear, adding a shopping section, teaching us how to attract more customers…We had more calls coming in to the store, were selling shampoos and added more services, and we had to hire more staff to to keep growing so fast.”

Leslie Lyon, Writer, Editor, Civil Servant

“When I needed website help from somebody who could write AND speak geek, David was the first person I called.

His passion for the written word and his tech savvy make him a real find for anybody looking to create a dynamic web presence or make an impression in print.”

Steve Harvey, Lawyer, Author

“David worked for me overseeing political campaign communications, and based on his work, I would rank him as one of the best consultants we have ever had.

He distinguished himself by consistently submitting exceptionally well-researched and well-written messaging, framing, branding, letters, slogans, and other political campaign materials.”

Warren Davis, Corporate Acquisitions Lawyer

“Over $160,000 and counting from just one consultation!

David showed me what I was doing wrong, and how to put systems in place to increase visibility, which led to more new client intake right away.

We’ve already gotten eight new cases this month!”

Jennifer Gilliam, Realtor

“I started getting more phone calls and emails from new property buyers that more than tripled my commissions within weeks after working with David.”

Gregory Bragg, CEO & Founder, Bragghost

“David has helped me tremendously as a mentor, teaching me how to find enterprise clients who want and need my services and address their larger more important problems.

He has loads of experience that has been very beneficial to me.”

Gil Asakawa, Journalist & Cultural Consultant

“We contacted David about an issue with the WordPress database for the Colorado Dragon Boat Festival, and his depth of expertise with WordPress was very helpful in troubleshooting our issues and getting the content management dashboard up and running again.”

Igor Gnatenko, Author CEO, Nimble Commerce

“David’s suggestions helpmed me market my services better, so I could reach more pre-qualified leaders faster, work more efficiently, and provide better service to our customers.”

Mary Shallies, Owner, AdSource Marketing Agency

“We’re very appreciative of David’s efforts for consulting with our agency, AdSource, as we look for guidance on creating more growth opportunities.”

Richard Brevoort, President, The Hudson Group

“David consistently worked in a very professional manner that impressed everyone with our company.

We learned we could always count on him for providing services in a reliable and flawless manner.”

Rev. Marcia Ledford, Civil Rights Attorney

“David is a great podcast host. He’s organized, and I felt like he was genuinely interested in my work and in giving his audience a chance to hear from me.

David has many interests; you’ll benefit from his willingness to speak with you!”

Clarene Mitchell, National LinkedIn & Social Media Speaker, Trainer

“If you are a small business owner or entrepreneur looking to grow your brand and business, I strongly encourage you to submit your request to be a guest on David Somerfleck’s podcast.”

Blue Chip Credentials

I’ve keynoted at Microsoft, Johnson & Wales University, Denver Colorado’s “Create Expo,” the Denver Mile High Business Alliance, taught workshops for WordPress, the Denver Design Incubator, Southwest Florida’s Real Estate Staging Association, the SW Florida Bar Association, the Professional Private Investigator’s Association of Colorado, the the City and County of Denver, the City of Aurora, Colorado, the Open Media Foundation, and many others.

Put my experience and passion on-air for your viewers and listeners to directly benefit from!

Blue Ribbon Background

I’ve worked in digital marketing for 25 years. I first started out as a freelancer, then working for digital marketing agencies as a staffer, then eventually starting my own agency and mediation nonprofit organization.

I’ve written for the Fox Reality TV network, AOL/Time-Warner, Caribou Coffee, the Naples Daily News, and been published in fifty publications.

As a business mentor I’ve consulted  with and helped hundreds of business owners through the US Small Business Administration and other nonprofits along the way for a decade, taking many from failure and ruin to reinvesting profits and paying off debt.

I’ve written books on digital marketing, been interviewed on at least 50 podcasts so far, and taken struggling businesses to success stories within just a few months.

If you’re interested in presenting actionable, real-world digital marketing (and holistic marketing) knowledge to your viewers and listeners, we should talk! Reach out today!

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