Blue Sky Value
The term “Blue Sky Value” in business jargon refers to the intangible value of a company or asset that goes beyond its tangible holdings or earnings. This value can include factors such as brand recognition, professional reputation, customer base, potential for future growth, proprietary technology, intellectual property (also called IP), and goodwill. Blue Sky Value represents potential earnings power, possible untapped growth.
In today’s online, interconnected world, digital marketing for growth-oriented businesses, is that Blue Sky Value.
Being online today is no longer just an option; it’s a necessity for any business looking to thrive in the modern marketplace. It’s a readily-available form or marketing and promotion that can literally be a game-changer and turn failing businesses around within weeks. It’s the edge.
Digital marketing offers unparalleled opportunities to reach and engage with your target audience in ways that traditional marketing simply can’t achieve. From social media platforms to search engines like Google, your potential customers are constantly online, and digital marketing allows you to meet them where they are.
By leveraging digital marketing strategies such as Search Engine Optimization (SEO), social media marketing, email campaigns, and branded content marketing, you can increase awareness, drive website traffic, generate leads, and ultimately boost sales.
Perhaps the most significant advantage of digital marketing is its measurability and adaptability. With the right tools and analytics in place, you can track the performance of your campaigns in real-time, allowing you to make data-driven decisions and optimize your marketing efforts for maximum effectiveness.
Whether you’re a small startup or a large corporation, investing in digital marketing is essential for staying competitive in today’s digital landscape.
It’s not just about staying afloat; it’s about thriving and achieving longevity in your industry.
Your podcast listeners or viewers want actionable, relevant information that can help them achieve their dreams! Interview a digital marketing expert and author who can transform businesses with specialized insight!
Topics
What are some topics I could discuss on your podcast or virtual summit?
Here are just a few sample topics:
- How businesses of any size can effectively use holistic digital marketing to accelerate growth and profits.
- The “Three C” types of content audiences most business websites need to consider and plan for.
- What pages should every business website have and why?
- What is Search Engine Optimization and how does it work? Why does it work that way? What are some approaches for using SEO to gain online traction fast?
- How did I use a holistic approach to SEO to compete with multi-million dollar corporate digtial agencies and scale my own agency’s growth rapidly?
- What are unconventional ways businesses can use eCommerce?
- How can business owners budget for digital marketing easily?
- What are some examples of instances where you transformed failing businesses into profitable enterprises within just a few weeks?
- What are the differences between holistic and regular digital marketing?
- How does digital marketing beat traditional marketing every time?
Like a Bolt from the Blue
Blue Chip Credentials
I’ve keynoted at Microsoft, Johnson & Wales University, Denver Colorado’s “Create Expo,” the Denver Mile High Business Alliance, taught workshops for WordPress, the Denver Design Incubator, Southwest Florida’s Real Estate Staging Association, the SW Florida Bar Association, the Professional Private Investigator’s Association of Colorado, the the City and County of Denver, the City of Aurora, Colorado, the Open Media Foundation, and many others.
Put my experience and passion on-air for your viewers and listeners to directly benefit from!
Blue Ribbon Background
I’ve worked in digital marketing for 25 years. I first started out as a freelancer, then working for digital marketing agencies as a staffer, then eventually starting my own agency and mediation nonprofit organization.
I’ve written for the Fox Reality TV network, AOL/Time-Warner, Caribou Coffee, the Naples Daily News, and been published in fifty publications.
As a business mentor I’ve consulted with and helped hundreds of business owners through the US Small Business Administration and other nonprofits along the way for a decade, taking many from failure and ruin to reinvesting profits and paying off debt.
I’ve written books on digital marketing, been interviewed on at least 50 podcasts so far, and taken struggling businesses to success stories within just a few months.
If you’re interested in presenting actionable, real-world digital marketing (and holistic marketing) knowledge to your viewers and listeners, we should talk! Reach out today!
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