Blog posts for your entertainment and information.
This post is a comprehensive guide to unconventional website lead magnets, offering detailed explanations, examples, and strategies for implementing these unique tactics. It’s designed to provide readers with actionable insights that they can apply to their own marketing efforts.
Marketing science fiction and horror can be difficult, especially when your focus as an author is to write the best fiction possible. In this post, I give examples of unconventional marketing strategies used by famous science fiction and horror writers you can learn from and apply for your own work.
Marketing and selling your poetry can be difficult, especially if you prefer to focus on the writing. In this blog post, I delve into ways to market and sell your poetry using the power of applied digital marketing. Dig in!
Understanding ROI in Digital Marketing is crucial if a business owner is going to invest wisely and gain the outcomes and growth they want. In this blog post we delve into what ROI is, in the context of digital marketing, how to calculate and then how to move forward smartly.
This Illustrated Guide to Digital Marketing is your path to learning core essentials all business owners should know about digital marketing before investing time or revenue. Business owners, learn everything you need to know to get a firm grasp on digital marketing in order to grow rapidly. Digital marketing agencies and freelancers, use this to better explain key concepts to your clients so they can better take advantage of the enormous growth potential digital marketing can afford them!
Seven ways lawyers can use digital marketing to reach more clients faster and easier is the topic of discussion this time around.
Creating client farms is a necessity for any business focused on growth and sustaining profitability. It’s an old idea but a term and approach that is new to many. Here’s what it is and how we used to get it done.
TikTok marketing for business growth. Learn the ins and outs of using TikTok to promote your business.
Working with freelancers can be challenging if you don’t know what to look for.
Leveraging case studies in digital marketing agencies (and businesses) can build credibility and authority. Learn more here.
Freelance jobs can be found easily and regularly. In fact, freelance jobs can be found in an orderly, logical manner, and made easily accessible. In this blog post, I offer not only a method to finding freelance jobs that works, but a comprehensive list of resources along with experienced-based tips that can set you above the fray.
There are eight reasons DIY template builders are very often bad for business. From charging more for a la carte services, to censoring expression, to poor customer service, here’s my list of the top eight.
Screening and onboarding freelance clients is a crucial part of a freelancer career. In this post, we discuss the need and value in taking these two steps and how to begin putting a process in place to work with better clients and in the process create more valuable outcomes for both parties.
Content repurposing is an advanced marketing strategy few business owners and entrepreneurs use. Here’s what it is, how it works, and how it benefits you.
Hiring a digital marketer can be easy or complicated, depending on your level of experience with marketing and the value you place on achieving desired outcomes. In this post, we discuss what to look for and why.
Will web developers or digital marketers become obsolete? It’s a question I see often in digital marketing forums but the question belies a larger matter: that of value. Let’s dig deeper into this so we can see where the true value lies.
Digital marketing, its cost, value, and price, are discussed in depth and differentiated so you an see how each varies and why. Important read if you’re ready to invest in digital marketing for business growth.
Do you need a marketing plan or marketing strategy? The decision and approach can make or break any long-range goals you may have and slow progress to a crawl.
Internet Marketing Cost Effectiveness is discussed in detail in this blog post. Learn about what’s needed to capitalize on internet marketing and why.
Six online marketing rules that can help you get further faster are listed in this blog post. Read them, study them, put them to work for your business so you can benefit as well.
SEO Mechanics summary and overview of a workshop I headed up for a non-profit organization.
Can SEO help my business? I used to get this question all the time when I taught workshops. You could almost feel the dread in peoples’ voices when they asked it. Here’s my answer.
Is WordPress bad? In this blog post I tackle this common WordPress question and also dig a little deeper using an infographic.
Conversational client onboarding is both a necessity and an art form. Let’s break down how it works most effectively in five easy pieces.
Here are five ways digital marketers can (and should) use agendas to get more done in less time with less stress.
There are five stages to digital marketing project development. Let’s go through each one here and find out why they are used and what purposes each serves the client.
I changed my SEO and this is what happened one day. This post details how and why I changed my SEO and the ways it changed my life.
Lawyer digital marketing. It seems like an oxymoron, but it doesn’t need to be. Here are seven lies lawyers believe about digital marketing and how you can overcome them.
Law firm marketing with Facebook is discussed in detail in this blog post as we delve into the inner pros and cons.
Here are eight ways digital marketing can reboot businesses in a post COVID economy. From content marketing to content repurposing, to using hyper local SEO, we dig into it here.
Google ads is for lawyers as much as it is for all other types of businesses and service providers. Learn more here and get the edge you need.
So what is SEO and how do I use it? It’s a very common question that is often difficult to answer. In this post, I attempt to break it all down.
Reaching the top of Google is achievable, but you have to be organized and deliberate to achieve that outcome. Here’s how to start.
Are you an ideal client for digital marketing and what it could bring to your business? Find out here.
I’ve seen free websites destroy businesses or hobble them for years. Here’s why and how free websites are in my opinion bad for business.
Learn how an old Amazon Prime TV show revived my passion for marketing and how it could teach you some things, too.
The color black in web design is discussed in-depth, from its meaning to its ideal use cases.
Color psychology in web design is just as important as branding. In fact, the two should work together. Find out why and how here.
There are five big reasons DIY marketing doesn’t work. Read these reasons before you invest in something unlikely to bear fruit.
Facebook Pages are not the same thing as actual websites. There are huge differences you should know.
Gravity Forms is a contact form you can also use for eCommerce, to offer courses, for contracts, and more. Learn details here.
Ethics in web design is about doing the best, most effective work possible for clients who need and value results.
Website design standards matter and can be figured out easily if we have something to refer to for help.
Landing Page Versus Funnel Design: Who wins, who loses? It’s not an either or battle but a matter of knowing their differences and uses.
Website conversions do not count when certain conditions are met. Learn when conversions don’t count here.
SEO Trends are important to recognize if we are to take advantage of Search Engine Optimization and what it can do to forward online visibility. Learn more here.
What pages should a business website have? This is just something that any professional in digital marketing should know without even thinking.
Reasons to use Meetup.com based on personal and professional experiences.
Downsides to using Meetup.com based on my personal and professional experiences.
Four factors to digital marketing success that you cannot ignore if you want to increase online visibility.