Ghosts and Lead Generation

Ghosting, a relatively new slang colloquialism referring to the act of not showing up for scheduled business meetings, jobs, (and more commonly, dates), often intersects (however faded membranal gray it may be) with attempted lead generation.

What a Ghost Wants, What a Ghost Needs

Certainly ghosts don’t need to generate leads. They’re immaterial hovering specters with one half in the material realm and one half phantasmagorically drifting through another realm through which few but the deceased can communicate; and neither being fully corporeal.

Ghosts don’t have businesses to grow or manage, and yet they still occasionally try to connect to established or new entities in order to communicate a hidden message.

Business owners also try to connect with established or new entities in a similar fashion, occasionally ghosting those who would help guide them through portals of inertia, into new dimensions of fulfillment.

The Tango

It takes two to tango, and ghosts can’t generate leads for efforts and practices they don’t have or want. Business owners can’t generate leads by themselves, for themselves, while ghosting others, themselves, or their futures however unclear.

The need to know, the quest to fulfill one’s heart’s desires, the impetus of drive (whether apparitional or materially) , requires we build relationships solidified upon earthen, repeated communication over time made tangible by earned alternating trust.

Ghosts can reach through amaranthine portals beyond time’s influence, but they struggle to build relationships business owners need to generate leads for prolonged periods of time.

Of course, there’s nothing wrong with being a ghost (or even communicating with them), but ghosting in the end doesn’t help either the living or the dead.

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