LinkedIn Marketing Discussed in Detail
In this episode of the Digital Marketing Solutions podcast, I talk with Scott Aaron, a LinkedIn marketing consultant.
Our LinkedIn Marketing Interview
Some of the topics we discuss are:
- His professional background and experience.
- How he went from that beginning where he started to the place to where he is currently and why.
- How his past experience and background inform his current perspectives on social media and makes his approach different from other competitors.
- His interest in LinkedIn and branding.
- Socially, emotionally, the need to form meaningful connections with others – where do social media outlets such as LinkedIn begin and where do they end? How far can something like LinkedIn take us? What should we NOT look to LinkedIn or social media in general for?
- How personal branding differs from branding for a business in his eyes.
- How can we express ourselves authentically using social media outlets like LinkedIn, when obviously we also want to grow individual business efforts or want to network for specific goals?
- How small business owners would differ in terms of branding from individuals.
- Why LinkedIn is his preferred social media platform.
- What got him to see that perspective and how he would explain the value of LinkedIn marketing to a small business owner who obviously needs to increase sales but may be unfamiliar with the ins and outs of LinkedIn as well as its advertising avenue (that can be more expensive than say, Facebook ads).
- How he feels about “trick of the day” or “tool of the day” as opposed to specific approaches long-term vs short term reward.
- Where LinkedIn is heading in the future….video chat at some point, Skype integration? Where does he see it heading and why?
- Parting thoughts for small business owners trying to reboot during the current health crisis.
- Summary and how others listening or watching can reach out.
You can watch or listen to our interview below.
You can also watch our video interview on BitChute.
You can also listen on Apple and wherever podcasts are carried.
About
Internationally acclaimed and award-winning online marketer, best-selling author, top podcaster and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, creating residual using LinkedIn and building personal brands.
Scott Aaron
Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners and business coaches.
Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics.
His program has helped thousands experience explosive growth following his program.
People-focused and result-driven, Scott’s strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world.