Blog posts for your entertainment and information.
Understanding ROI in Digital Marketing is crucial if a business owner is going to invest wisely and gain the outcomes and growth they want. In this blog post we delve into what ROI is, in the context of digital marketing, how to calculate and then how to move forward smartly.
Working with freelancers can be challenging if you don’t know what to look for.
Leveraging case studies in digital marketing agencies (and businesses) can build credibility and authority. Learn more here.
How can you use workshops to grow your business? In this post, I review the steps involved in creating workshop collateral, promoting it, nurturing clients through them, and give detailed examples of how teaching workshops helped me to outrank local multi-million dollar digital agencies in my own area.
Does my business need a website? It’s a common question and the answer is pretty simple for those who want to hear it. In this blog post, I explain what you need to know.
Church marketing is not something most people in a church ever think of and something usually relegated to “later” even for church staff. In this post we discuss the need to take marketing seriously if a church is to increase congregation size and ways to go about achieving active, real growth safely and sincerely.
Digital marketing ROI is discussed in-depth in this blog post featuring a podcast interview. Learn all about measuring accurate ROI and much more.
Digital marketing, its cost, value, and price, are discussed in depth and differentiated so you an see how each varies and why. Important read if you’re ready to invest in digital marketing for business growth.
Magician Daniel Chan knows marketing and magic equally well. Enjoy this podcast episode where I interview him on how he mastered marketing in addition to magic, to build an exemplary career that could support a family quickly.
Do you need a marketing plan or marketing strategy? The decision and approach can make or break any long-range goals you may have and slow progress to a crawl.
There are five stages to digital marketing project development. Let’s go through each one here and find out why they are used and what purposes each serves the client.
I changed my SEO and this is what happened one day. This post details how and why I changed my SEO and the ways it changed my life.
Lawyer digital marketing. It seems like an oxymoron, but it doesn’t need to be. Here are seven lies lawyers believe about digital marketing and how you can overcome them.
Here are eight ways digital marketing can reboot businesses in a post COVID economy. From content marketing to content repurposing, to using hyper local SEO, we dig into it here.
So what is SEO and how do I use it? It’s a very common question that is often difficult to answer. In this post, I attempt to break it all down.
Reaching the top of Google is achievable, but you have to be organized and deliberate to achieve that outcome. Here’s how to start.
Are you an ideal client for digital marketing and what it could bring to your business? Find out here.
The RFP process is broken. It has been for a long time now, as anyone who has worked with nonprofits can attest. Here’s how to fix it.
Corporate team building is an essential part of running efficient, larger, corporate businesses. In this blog post we discuss an interview conducted with a corporate team building consultant.
I’ve seen free websites destroy businesses or hobble them for years. Here’s why and how free websites are in my opinion bad for business.
Learn how an old Amazon Prime TV show revived my passion for marketing and how it could teach you some things, too.
Your Customer Acquisition Costs tell you how much you’re spending to earn one quality client, but it also tells you much more.
There are five big reasons DIY marketing doesn’t work. Read these reasons before you invest in something unlikely to bear fruit.
Your Unique Selling Proposition or USP is simpler than you may think, and here’s how to find it.
Facebook Pages are not the same thing as actual websites. There are huge differences you should know.
Ethics in web design is about doing the best, most effective work possible for clients who need and value results.
Website design standards matter and can be figured out easily if we have something to refer to for help.
Landing Page Versus Funnel Design: Who wins, who loses? It’s not an either or battle but a matter of knowing their differences and uses.
Website conversions do not count when certain conditions are met. Learn when conversions don’t count here.
What pages should a business website have? This is just something that any professional in digital marketing should know without even thinking.
Four factors to digital marketing success that you cannot ignore if you want to increase online visibility.
There are three silos, or types, of marketing content. Let’s examine each one closely.
Does my website have SEO? Let’s find out what SEO is, how it works, and if your business website is using SEO.
Eight types of digital marketing clients you don’t want to be like, why, and what to do about these types.
Digital marketing budgets explained, once and for all, in this blog post.
Digital marketing denial is often reflected in business owners’ inability to use digital marketing. Find out how, and why, this happens.
Pitch to podcasts and you can reach more of your intended audience faster, easier…and have fun doing it.
Restaurant marketing and management tips to help you fix problems before they happen and serve more customers more often.
Help a Reporter Out is a great way to network, make new connections, and market within (and without) the boundaries of digital marketing.