Free Consultations? Are You Giving Away Your Expertise?

Free Consultations? Are You Giving Away Your Expertise?

  Free Consultations Blues Many years ago, let’s say approximately 20 to 25 years ago, when I was first starting out in digital marketing (which for the uninitiated means promoting a business online through the use of deliberate, planned, and applied use of...
How Free Websites Are Bad for Business

How Free Websites Are Bad for Business

The Lure of Free Websites and Templates For many new business owners, setting priorities that can effectively manage expectations is often the most important step they’ll take, especially at the beginning of a business’s development. However, if you’re new to the...
How Free Websites Are Bad for Business

How an Amazon Prime TV Show Revived My Passion for Marketing

Reviving Marketing Passion In a respite from client work and studying the latest digital marketing trends, I decided to peruse Amazon Prime’s list of thousands (?) of obscure, lesser-known, or otherwise “B side” offerings you’d have to search in order to find....