Digital Marketing ROI? Really? Most people think of digital marketing as just installing a generic DIY template they find anywhere online for free, and then miraculously they start getting more phone calls and emails from new customers and their sales skyrocket...
Coaching Meets Marketing In this episode of the Get Coached podcast, I sit down with host Chris Ippolito to discuss coaching in general terms, and then focus more on answering specific questions he has for me. To watch or listen to the interview please visit...
Video Advertising In this post, we’re going to post a (rough) transcription of my interview with Chris Inman of Classic Strategic Media. Chris’s insights into the power and potential scope of video advertising is extremely relevant to the use and reach of digital...
Obsolescence Squared In many instances it’s often asked what purpose web developers, and for that matter, Digital Marketing experts serve when there are (seemingly) free DIY template builders that spin out blank websites the way spiders leave webs behind to...
Digital Marketing When it comes to digital marketing and working with business owners, often times the first question I hear is “how much is digital marketing?” Of course there are variations on that also, such as “how much is SEO?” “how much is a website?” or “how...
Marketing Magic Daniel Chan has learned a great deal about marketing as well as magic and seems to have mastered them both. In this episode of my podcast, I interview Daniel about his life, career, and how he learned to apply holistic digital marketing to grow...
Anti-Racism Psychotherapy: What is It and How Does It Work? In this brief blog post, I want to draw attention to what I feel is a very interesting, engaging, and important, interview I conducted some time ago for my podcast that I feel is (sadly) just as relevant...
Marketing Plans vs. Marketing Strategies What are the differences between a marketing strategy and a marketing plan? As someone who has worked with hundreds of businesses around the world for well over twenty five years now, it’s important to realize that a...
Social Media Hate When I first started using social media, I was a college student just beginning to develop fairly basic websites while working on a BA in Creative Writing. Back then social media mediums or channels were pretty minimal. If Facebook existed at...
CRMs in Use When we talk about digital marketing and how businesses can and should use it to expand into new markets, one part of digital marketing that should be utilized once all the other parts are put into place (SEO, eCommerce to process payments, good hosting,...
Career Challenges of a Ghost Writer Can I help a ghost writer scare up more clients? In this podcast interview with copywriter Kyle Weckerly of the Career Challenges podcast, I’m interviewed on digital marketing ups and downs, why so many small businesses...
Getting Started Driving Foot Traffic How does a business owner or service provider effectively drive increasing foot traffic to a store, office, restaurant, or physical brick and mortar location? There is no single, one way to attract more customers to a...
Nonprofit Digital Marketing? In this blog post, here is my two-part interview with the host of the Nonprofit Snapcast podcast, Mickey Desai, where we discuss what nonprofit organizations should know prior to engaging in digital marketing so they can attract the...
The Future of Leadership In this episode of Rebooting Business I interview Johanna Lyman, who is the Principal Consultant and Practice Leader for Culture and Inclusion of Kadabra SJLC. Discussing Concious Capitalism & C-Suite Leadership Some of the...
Is internet marketing cost effective? Before we answer that question, let’s define what internet marketing is and what it is not. What Internet Marketing (Also Known As Digital Marketing or Online Marketing) Is Internet marketing is promoting an existing and...
6 Rules for Marketing Your Company Online It tаkеѕ a good amount of hard work and time to build an effective online рrеѕеnсе. Anуоnе саn рut uр a website, especially in 2024 with the proliferation of DIY template builders, but it requires focused determination...
The SEO Mechanics Webinar In June of 2021, I conducted a webinar on the topic of SEO Mechanics in coordination with a nonprofit organization to try to help as many small business owners and entrepreneurs as possible utilize digital marketing and SEO appropriately and...
SEO for Business Growth I’ve often been asked how SEO can help business owners or entrepreneurs attract more customers to an online store or a company website, directly at networking events, after speaking engagements, or other events. So, the question essentially is...
WordPress Misconceptions WordPress often is derided by hobbyists, those new to starting a business, or those new to digital marketing. It’s often seen as unsafe due to the volume of WordPress websites that are often hacked, the number of plugins (think apps) that are...
Digital Marketing Discovery Conversational onboarding is a two-part word that refers to how experienced, professionals in the digital marketing space decide who they work with, while determining the scope of a project and the terms for going forward. Conversational...
Agendas and Digital Marketers When it comes to utilizing digital marketing to promote a business, it’s a given that there are many seemingly-disconnected components to what is at its heart a technical service, with tremendous potential to accomplish multiple...
Digital Marketing Project Development Using My “5D” Process Often clients who are new to digital marketing, or who may have been in business for quite some time but haven’t yet to that point engaged in digital marketing in a committed,...
The Why Behind What We Do In this episode of Rebooting Business, I interview coach and former teacher and former actress Leah Zimmerman on how she approaches getting to the root of what’s holding business owners back from making progress. In this post,...
Pinterest Marketing and Advertising When we dig into digital marketing inevitably promoting a business on social media has to come into play when we get beyond the basics of setting up a serious online presence and go about creating regular content for our ideal...
Changing SEO Several years ago, back when I was extremely active working with a digital marketing agency and picking up clients on the side through that, networking regularly, conducting digital marketing workshops on weekends and evenings, teaching WordPress...
In this episode of Rebooting Business with Digital Marketing expert David M. Somerfleck, we talk with cybersecurity consultant and educator Daniel Ford. Some of the topics and questions Daniel and I discuss include: His own background and experience. What Daniel...
A Lawyer with a Typical Digital Marketing Dilemma To say it was a stressful day was an understatement. My wife had just been diagnosed with cancer days earlier, and here I was now waiting in the doctor’s office for her to come out following an MRI so we could...
Social media marketing has become a vital part of any organization’s customer outreach in this day and age. This applies to almost every industry, and law is certainly no exception. If anything, solo practice lawyers and newer law firms require greater and more...
Digital Marketing’s Role in Business Growth When COVID-19 began spreading across Wuhan, China, I vividly recall finding out about it just as we happened to be shopping for groceries at a local area Costco. I told my wife that something about this felt different...
How Google Ads Can Bridge the Divide Advertising, (or essentially prospecting for new clients, however put) has always been an important aspect for law firms, and the methods of marketing have been changing quite drastically in recent years. Gone are the days...
So Just What Is SEO? When business owners want their company website to reach the top of local Google search results, they know that increased visibility at the very top of the first page of search results pages (called SERPs for short) will result in more phone calls...
In this episode of Rebooting Business, I talk with holistic healder and coach Savannah Blake to discuss overcoming shyness, finding your strength and unique voice, speaking it, and getting to the core of who you are and what sets you apart from a seemingly-endless sea...
There’s no denying that as of January 2024 Google is the world’s single most dominant search engine and that’s unlikely to change any time soon. While we still have Yahoo and Bing, they make up only a tiny portion of daily searches on the internet, and whoever...
