Pitfalls to WordPress Admin Access As a new business owner or entrepreneur, having a website is a crucial step towards establishing and building a profitable online presence, building your brand, and reaching a wider audience. Are You an Ideal Client for Digital...
Meetup Competitors For reasons I’ve detailed elsewhere on my blog, not everyone is madly enamored with Meetup.com. Downsides to Using Meetup.com While it’s a good platform for hosting live and online events of all kinds, it’s recently been acquired...
Introduction to Lead Magnets Website lead magnets are powerful tools (and methods by which) to attract potential customers (or clients) and capture their contact information, primarily through an exchange of value: The reader gets a free download in most...
Unique Marketing & Digital Marketing Strategies for Science Fiction and Horror Authors Quite honestly, I have long loved science fiction and horror literature. I grew up watching “The Twilight Zone,” “The Outer Limits,” “One...
Building a Poetry Career Poetry is a unique kind of literature, with a small but potentially passionate audience. Reaching that audience in the digital age requires strategic use of digital marketing. As a poet myself, here’s a guide to help you effectively market and...
Getting Started with Digital Marketing ROI One of the biggest hurdles business owners and entrepreneurs face in utilizing digital marketing, decades after it came into use, remains seeing long-term value in it. Digital Marketing: Cost, Value, and Price Freelancers...
Restricted Access Sorry, this password is not correct. Submit Welcome to the password protected home of my “Illustrated Guide to Digital Marketing.” Please take your time and review each slide thoroughly to fully enjoy and benefit from the...
Digital Marketing for Lawyers? As someone who was a mediator, as well as a digital marketing specialist for 20-25 years, on top of running (however briefly) a mediation nonprofit organization, I met and worked with quite a large number of lawyers. I had enormous...
New Client Farms In the fast-paced world of digital marketing, agencies must be constantly innovating to stay ahead of the curve and be competitive. One such innovation that has gained traction in recent years is the concept of client enrollment farms. This is a...
Exploring Featured.com: A Comprehensive Guide for Increasing Online Visibility and Igniting Content Marketing In the dynamic and every-changing environments of public relations and journalism, platforms like Featured.com have emerged as indispensable tools for...
TikTok Marketing for Business Growth TikTok was created by the Chinese tech company ByteDance. The app was then launched internationally in September 2017 under the name Douyin for the Chinese market. ByteDance next introduced the app to the international market as...
Finding Freelancers In today’s digital age, where businesses rise or fall based on the success of their online presence, the requirement for working with freelancers is at an all-time high. Whether you’re a startup looking to establish your brand or an...
Getting Started with Case Studies In the ever-changing landscape of digital marketing, where strategies can (and should) evolve rapidly, digital marketing freelancers and agencies are constantly seeking effective ways to showcase their expertise, build credibility,...
Freelance Jobs Finding real, paying, safe freelance jobs can often be a daunting, time-consuming, stressful, disheartening task. I know. I lived through it on a daily basis for years. It really wasn’t until I learned to spot types of clients who could be...
Business Testimonials Years ago after I’d taught a workshop on SEO, a gentleman came up to me and asked how he could acquire testimonials for a new Software As A Service (also called SaaS for short) he’d developed and wanted to sell through his website. Now, after we...
The Rise of Zoom Since the onset and continuing rise in the number of SARS-CoV-2 / COVID-19 cases across the globe (and subsequent increase in the number of related fatalities) more and more business owners, entrepreneurs, employees, and others are discovering (many...
How Teaching Workshops Work When I was first starting to build my own digital marketing agency, I had been working as a project manager at several digital marketing agencies (of course owned by others). In-between those positions I’d work as a freelancer building...
DIY Template Builders Wix, Weebly, WordPress.com, Squarespace, and literally thousands of other do-it-yourself services are online offering free websites for the small business owner, the hobbyist, or anyone new to internet marketing. At face value, in my...
Freelancer Clients Whenever we talk about freelancers working with clients we always describe an awkward dance in which the business owner (client) focuses on price rather than obtaining specific business goals (either because they are inexperienced with digital...
Problems Getting Started with Websites For many business owners digital marketing is a royal pain in the fundament in that older business owners came along before the internet began, could have started during the Internet’s growth in the mid-to-late...
Facebook Advertising with Cody May In this episode of the Digital Marketing Solutions podcast, I talk with Cody May, of Studio PTBO, a mid-levle marketing agency in Peterborough, Ontario, Canada. Some of the topics we discuss are: Professional background and...
Church Marketing Issues For most people, a house of worship is a very important place. Churches, mosques, synagogues, temples, they’re all crucial components of modern society that allow members of the public somewhere to congregate, worship, support one...
LinkedIn Marketing Discussed in Detail In this episode of the Digital Marketing Solutions podcast, I talk with Scott Aaron, a LinkedIn marketing consultant. Our LinkedIn Marketing Interview Some of the topics we discuss are: His professional background and experience....
Better Businesses Being Built In this blog post, we’re delving into a podcast interview I gave with Shakeena Johnson, of JSR Vision, her consulting company, on quite a few topics related to digital marketing for business growth. If Shakeena’s name sounds familiar to...
Content Repurposing Exposed When I talk with lawyers and other technical service providers who specialize, I have enormous respect for their individual areas of specialized expertise, and if we start talking about digital marketing (and all the tools that comprise...
Introduction Hiring a digital marketer can be stressful and even feel overwhelming at times depending on the size, scope, and scale of your business compared to what (if any) business objectives you’re hoping digital marketing will obtain for you. You want to...
Digital Marketing ROI? Really? Most people think of digital marketing as just installing a generic DIY template they find anywhere online for free, and then miraculously they start getting more phone calls and emails from new customers and their sales skyrocket...
Coaching Meets Marketing In this episode of the Get Coached podcast, I sit down with host Chris Ippolito to discuss coaching in general terms, and then focus more on answering specific questions he has for me. To watch or listen to the interview please visit...
Video Advertising In this post, we’re going to post a (rough) transcription of my interview with Chris Inman of Classic Strategic Media. Chris’s insights into the power and potential scope of video advertising is extremely relevant to the use and reach of digital...
Obsolescence Squared In many instances it’s often asked what purpose web developers, and for that matter, Digital Marketing experts serve when there are (seemingly) free DIY template builders that spin out blank websites the way spiders leave webs behind to...
Digital Marketing When it comes to digital marketing and working with business owners, often times the first question I hear is “how much is digital marketing?” Of course there are variations on that also, such as “how much is SEO?” “how much is a website?” or “how...
Marketing Magic Daniel Chan has learned a great deal about marketing as well as magic and seems to have mastered them both. In this episode of my podcast, I interview Daniel about his life, career, and how he learned to apply holistic digital marketing to grow...
Anti-Racism Psychotherapy: What is It and How Does It Work? In this brief blog post, I want to draw attention to what I feel is a very interesting, engaging, and important, interview I conducted some time ago for my podcast that I feel is (sadly) just as relevant...
Marketing Plans vs. Marketing Strategies What are the differences between a marketing strategy and a marketing plan? As someone who has worked with hundreds of businesses around the world for well over twenty five years now, it’s important to realize that a...
Social Media Hate When I first started using social media, I was a college student just beginning to develop fairly basic websites while working on a BA in Creative Writing. Back then social media mediums or channels were pretty minimal. If Facebook existed at...
CRMs in Use When we talk about digital marketing and how businesses can and should use it to expand into new markets, one part of digital marketing that should be utilized once all the other parts are put into place (SEO, eCommerce to process payments, good hosting,...
Career Challenges of a Ghost Writer Can I help a ghost writer scare up more clients? In this podcast interview with copywriter Kyle Weckerly of the Career Challenges podcast, I’m interviewed on digital marketing ups and downs, why so many small businesses...
Getting Started Driving Foot Traffic How does a business owner or service provider effectively drive increasing foot traffic to a store, office, restaurant, or physical brick and mortar location? There is no single, one way to attract more customers to a...
Nonprofit Digital Marketing? In this blog post, here is my two-part interview with the host of the Nonprofit Snapcast podcast, Mickey Desai, where we discuss what nonprofit organizations should know prior to engaging in digital marketing so they can attract the...
The Future of Leadership In this episode of Rebooting Business I interview Johanna Lyman, who is the Principal Consultant and Practice Leader for Culture and Inclusion of Kadabra SJLC. Discussing Concious Capitalism & C-Suite Leadership Some of the...
Is internet marketing cost effective? Before we answer that question, let’s define what internet marketing is and what it is not. What Internet Marketing (Also Known As Digital Marketing or Online Marketing) Is Internet marketing is promoting an existing and...
6 Rules for Marketing Your Company Online It tаkеѕ a good amount of hard work and time to build an effective online рrеѕеnсе. Anуоnе саn рut uр a website, especially in 2024 with the proliferation of DIY template builders, but it requires focused determination...
The SEO Mechanics Webinar In June of 2021, I conducted a webinar on the topic of SEO Mechanics in coordination with a nonprofit organization to try to help as many small business owners and entrepreneurs as possible utilize digital marketing and SEO appropriately and...
SEO for Business Growth I’ve often been asked how SEO can help business owners or entrepreneurs attract more customers to an online store or a company website, directly at networking events, after speaking engagements, or other events. So, the question essentially is...
WordPress Misconceptions WordPress often is derided by hobbyists, those new to starting a business, or those new to digital marketing. It’s often seen as unsafe due to the volume of WordPress websites that are often hacked, the number of plugins (think apps) that are...
Digital Marketing Discovery Conversational onboarding is a two-part word that refers to how experienced, professionals in the digital marketing space decide who they work with, while determining the scope of a project and the terms for going forward. Conversational...
Agendas and Digital Marketers When it comes to utilizing digital marketing to promote a business, it’s a given that there are many seemingly-disconnected components to what is at its heart a technical service, with tremendous potential to accomplish multiple...
Digital Marketing Project Development Using My “5D” Process Often clients who are new to digital marketing, or who may have been in business for quite some time but haven’t yet to that point engaged in digital marketing in a committed,...
The Why Behind What We Do In this episode of Rebooting Business, I interview coach and former teacher and former actress Leah Zimmerman on how she approaches getting to the root of what’s holding business owners back from making progress. In this post,...
Pinterest Marketing and Advertising When we dig into digital marketing inevitably promoting a business on social media has to come into play when we get beyond the basics of setting up a serious online presence and go about creating regular content for our ideal...
