Tactics When I write blog posts about digital marketing and all that goes into making it up (SEO, eCommerce, content and content marketing, User Experience, design, SMS advertising and so on), potential clients or even some current clients tend to focus more on what I...
Getting Started with HARO HARO, or Help A Reporter Out, is a platform that connects journalists directly experts in specific fields, enabling journalists to easily find sources for their articles and experts to showcase their knowledge and expertise to a wider...
Google Analytics Reports Explained Google Analytics is a very well-known, established, powerful tool that provides valuable insights into the performance of your website; from helping you see which pages or blog posts are most visited all the way to listing...
Introduction to Whereby In recent years, video conferencing has become an essential part of our daily lives and running businesses. Whether you’re working from home, retired, or trying to stay connected with friends and family, video conferencing tools can make...
Introduction to Native Advertising Native advertising is a type of online advertising that blends in with the overall content of the platform or website it appears on, making it less disruptive and more engaging for users. Think of it as sort of an...
Why SEO Matters When we talk about Search Engine Optimization (SEO), it’s important to remember from a consumer’s perspective that it is the ability for search engines such as Google, Yahoo, and Bing, to find your website and present it in the right spot...
Fonts and Blogging Fonts are an essential component of blogging, and choosing the right font can make a significant difference in how your blog is perceived by your audience. In this blog post, we will discuss the importance of fonts and font variability in blogging,...
Google Search Console Versus Bing Webmaster Tools When it comes to Search Engine Optimization (also referred to as SEO), there are two main players in the game: Google and Bing. Now yes, comparing these two tools can be like comparing apples to oranges. And yes, it...
